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Contractors Pro List KPI Command Center For Construction Professionals of Builder's Life OS - Powered by Fireside AI

Key Takeaways for Construction Professionals

Roofing Companies

The NRCA reports the average roofing contractor nets just 2.8%. Top performers achieve 15-25% net margins by tracking 5 core KPIs: close rate, gross margin, labor %, overhead %, and net profit. View Roofing KPIs

General Contractors

Procore's benchmark data shows GCs with change order rates under 10% and warranty costs below 2% of contract value consistently outperform peers. Track 8 metrics spanning delivery, sales, and profitability. View GC KPIs

Small Businesses (<$5M)

NAHB's 2026 forecast projects 3% industry growth. Businesses tracking 25+ KPIs across 6 departments — from technician utilization (75-85%) to CLV-to-CAC ratio (3:1 to 5:1) — grow 2-3x faster than industry average. View All KPIs

Construction Industry KPI Benchmarks at a Glance

KPI MetricRoofingGeneral ContractorSmall Business
Gross Profit Margin55-65%40-55%45-65%
Net Profit Margin15-25%8-15%10-20%
Labor % of Revenue25-35%30-40%25-40%
Overhead % of Revenue8-12%10-18%10-20%
Close / Conversion Rate30-50%25-40%25-45%

Sources: NAHB Cost of Doing Business Study, NRCA Industry Reports, AGC Construction Benchmarks, Procore 2025 KPI Data

About Contractors Pro List — Free KPI Tools for Every Trade

Contractors Pro List is a free, interactive KPI tracking platform built specifically for construction professionals. Developed by Fireside AI, Inc. as part of the Builder's Life OS platform, it provides industry-standard benchmarks sourced from the National Association of Home Builders (NAHB), the National Roofing Contractors Association (NRCA), the Associated General Contractors of America (AGC), and Procore's construction analytics research.

Whether you run a small residential roofing crew, manage general contracting projects, or operate a full-service construction business under $5 million in gross revenue, these dashboards help you track the metrics that matter most to your profitability and growth. Each dashboard includes target ranges, calculation formulas, tracking frequency recommendations, and recommended tools for data collection.

The Roofing Company KPI Dashboard tracks 5 core metrics including close rate (30-50%), gross profit margin (55-65%), and net profit margin (15-25%). The General Contractor KPI Dashboard monitors 8 metrics spanning project delivery, change orders, warranty costs, and sales pipeline health. The Small Construction Business KPI Dashboard provides comprehensive coverage of 25+ KPIs across 6 departments: Sales, Field Operations, Office Administration, Profitability, Customer Experience, and Growth.

Contractors Pro List is part of the Olympus-BAOS ecosystem, leveraging the HEPHAESTUS vendor management module to help construction businesses scale with data-driven decision making. Builder's Life OS is designed for construction companies at every stage — from solo operators to firms approaching $5 million in annual revenue.

Frequently Asked Questions

What KPIs should a roofing company track?▾
The 5 most critical KPIs for roofing companies are: Close Rate (target 30-50%), Gross Profit Margin (target 55-65%), Labor Percentage of Revenue (target 25-35%), Overhead Percentage of Revenue (target 8-12%), and Net Profit Margin (target 15-25%). According to the NRCA, the average roofing contractor nets approximately 2.8%, making these metrics essential for identifying underperformance early. Track these KPIs now
What KPIs should a general contractor monitor?▾
General contractors should track 8 core KPIs: Gross Profit Margin (40-55%), Net Profit Margin (8-15%), Average Project Cycle Time, Change Order Rate (under 10%), Warranty Cost per Project (under 2% of contract), Lead-to-Contract Conversion Rate (25-40%), Labor % of Revenue (30-40%), and Overhead % of Revenue (10-18%). Procore's 2025 construction benchmark report identifies these as the most impactful metrics for residential GCs. Track these KPIs now
What metrics matter for small construction businesses under $5 million?▾
Small construction businesses under $5M gross should track 25+ KPIs across 6 departments: Sales (revenue per technician, estimate conversion, CAC), Field Operations (technician utilization 75-85%, first-time fix rate, response time), Office Operations (schedule adherence, invoice cycle time, billing error rate), Profitability (gross margin, net margin, labor cost %, overhead ratio), Customer Experience (CSAT, NPS 40-70, retention rate), and Growth (revenue growth rate, CLV-to-CAC ratio 3:1 to 5:1). Track all 25+ KPIs now
How do I calculate gross profit margin for a construction company?▾
Gross Profit Margin = (Total Revenue - Cost of Goods Sold) / Total Revenue x 100. For construction companies, COGS includes direct labor, materials, and subcontractor costs. According to NAHB's Cost of Doing Business study, healthy targets vary by trade: roofing 55-65%, general contracting 40-55%, and small construction businesses 45-65%. Track this metric weekly or monthly to identify pricing issues early.
What is the difference between roofing KPIs and general contractor KPIs?▾
Roofing companies focus on 5 core KPIs centered on crew-level profitability (close rate, gross margin 55-65%, labor 25-35%, overhead 8-12%, net margin 15-25%). General contractors track 8 KPIs that add project delivery metrics (cycle time, change order rate under 10%, warranty costs under 2%) and sales pipeline (lead-to-contract rate 25-40%). GCs typically have lower gross margins (40-55%) due to subcontractor management complexity.
How often should contractors review their KPIs?▾
Best practice is to review financial KPIs (gross margin, net margin, labor %, overhead %) weekly or bi-weekly. Sales KPIs (close rate, pipeline value, lead conversion) should be tracked weekly. Operational KPIs (cycle time, utilization, schedule adherence) benefit from daily or weekly monitoring. Customer experience KPIs (CSAT, NPS) should be measured monthly or quarterly. The AGC recommends establishing a regular KPI review cadence as part of construction business management best practices.
What is Contractors Pro List by Builder's Life OS?▾
Contractors Pro List is a free, AI-powered KPI tracking platform for construction professionals, developed by Fireside AI, Inc. as part of Builder's Life OS. It provides interactive dashboards with industry-standard benchmarks for roofing companies, general contractors, and small construction businesses. The platform is part of the Olympus-BAOS ecosystem under the HEPHAESTUS vendor management module.